Comfort for Family Caregivers through Journaling
In this session you will discover:
ABOUT Victor Imbimbo:
Victor Imbimbo is owner and CEO of Caring Today, LLC, a company dedicated to providing information and supporting the daily needs of the family caregiver community. After receiving two degrees from Purdue University - a Bachelor of Science in 1975 and a Master’s in Business Administration in 1976 - Victor began his career at the General Mills Corporation, working in brand management. In 1978, he joined Miller Brewing Company’s marketing department. During his seven- year tenure, he rose through the ranks and directed all new product initiatives. Victor founded The Hadley Group, a communications company specializing in “response” and “transactional” marketing. Hadley clients included Coca Cola, Shering- Plough Pharmaceutical, MasterCard and NIKE and in 1991, Advertising Age Magazine named Hadley Agency of the Year. In 1994 Victor sold the company to Havas Worldwide. He then went on to establish Bedrock Inc., a consulting firm specializing in business-to-business digital communications solutions, developing the first web-based salesforce-assistance system for a division of AOL. From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group as Executive Vice President TBWA/ChiatDay and President for North America of TBWA/World Health. Victor directing consumer marketing communications programs within the pharmaceutical industry and developing first-hand experience studying the issues and needs within the family caregivers community. The combination of educational background, extensive work and study of human behavior, and curiosity about building effective healthcare communications became the foundation for Victor's devotion to supporting the health and well-being of family caregivers—a community that is nearly 50 million strong.